How to Use Infographics to Extend the Life of Your Content

Using Infographics for Content Repurposing

Rolling out infographics could be a total game-changer for small and medium business owners looking to maximize the bang for their content buck. Infographics let you package tricky info into something that’s easy on the eyes and simple to understand, which means your audience can soak it up and pass it on with way less hassle. It’s like turning a tricky restaurant menu into a grab-and-go drive-thru!

The Power of Infographic Marketing

Infographic marketing is not just a blip on the marketing radar anymore. According to the Content Marketing Institute’s 2017 Report, a whopping 58% of marketers are on the infographic train, using them to break down all that nitty-gritty info into something you can wrap your head around in a jiffy. No surprise here, infographics are a favorite for visual learners and can really crank up the chances of folks sharing your content around. A few ways infographics do their magic:

• Locking in information.
• Breaking down confusing stuff.
• Keeping your audience engaged with eye-catching flair.

Adding infographics to the mix could send your website traffic and engagement through the roof. If you’re curious about stretching your content dollar, check out repurposing content to save money.

Benefits of Infographics in Marketing

Infographics bring a bag full of goodies that can really give your marketing a boost. More than half of marketers have given infographics their thumbs-up for good reason. Check out what they can do:

1. Better Social Media Buzz

Infographics tend to make bigger waves on social media than your average post. Here’s why:

• They rack up likes and shares.
• They broaden your social footprint.
• They help your brand stand out visually.

2. Juiced-Up Email Marketing

Throwing infographics into email newsletters can:

• Jack up click-through rates.
• Get your crowd more involved.
• Help turn leads into customers.

For more ideas on repurposing, check out our guide on turning blog posts into social media content.

3. SEO and Traffic Power-Up

Infographics are like magnets for more traffic and a better return on investment. They rock at:

• Attracting top-notch backlinks.
• Boosting your site’s credibility.
• Making your SEO strategies pop.

4. Team Player in Communication

Infographics break down the tough stuff and help your audience remember the important bits. They’re good for:

• Wrapping up key data in a fun way.
• Grabbing and keeping people’s attention.
• Making sure folks don’t forget what they learned.

Infographics in Numbers

With these perks, infographics aren’t just a fancy option—they’re practically a necessity in content marketing plans. Curious about holding onto your content’s zest? Peek at our article on repurposing content for small business.

By weaving infographics into your marketing efforts, you’re not just refreshing your content, you’re giving your whole game plan a solid lift. For more crafty tips on giving old content new life, dip into our guide on repurposing blog content into email newsletters.

Successful Examples of Infographic Marketing

Infographics can be your secret weapon, breathing new life into your content and keeping it fresh. Let’s check out some cool ways companies have rocked their marketing using these nifty visuals.

Course Hero’s Visual CliffsNotes

Course Hero’s figured out a clever way to shake up studying. They create infographics as a modern twist on CliffsNotes, making big-time literary stuff easy to chew on. These visual aids cut through the fluff of classic tomes and deliver the meat without the dry bits, keeping students hooked and proving Course Hero ain’t just about books—it’s about making stuff stick.

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Incapsula’s Data-Driven Infographics

Turn those brain-numbing numbers into juicy eye candy—that’s Incapsula’s game. This web security crew spins detailed data about internet baddies into compelling stories through infographics. They take those dry statistics and transform them into tales that not only inform but also show off Incapsula’s knack for keeping your digital world safe and sound.

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LinkedIn Marketing Solutions’ Value-Oriented Approach

LinkedIn’s got the lowdown on making marketing stuff worth your while. Their infographics don’t just toot their own horn but dish out handy tips and tricks that marketers can actually use. They’re spreading wisdom rather than pushing their tools, which scores them trust points and makes them a go-to buddy for those looking for real help in the marketing biz.

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Jobvite’s Data-Rich Visual Representation

When it comes to the job market hustle, Jobvite’s got the goods. Their infographics lay out the latest hiring facts and figures in a no-sweat fashion. It’s a lifesaver for headhunters juggling a zillion things, offering them a quick peek into what’s shaking in the employment scene. This smart delivery checks all the boxes for info that informs without overwhelming.

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Summary Table

These examples are like a playbook for anyone wanting to spice up their marketing game with infographics. They stretch the lifespan of content and keep cash in your pocket while connecting with audiences on different channels. If you’re itching to stretch your content arsenal, peek at our tips on repurposing content across platforms and transforming blog posts into social media gold.

Repurposing Evergreen Content

Identifying and Refreshing Evergreen Content

Evergreen content is like the cool aunt of content—always relevant, never going out of style, no matter what’s trending (SwiftApprove). It’s the stuff you want to keep fresh and fab over time. Here’s how you keep it spruced up:

1. Rummage Through Your Oldies But Goodies: Dig into your past work and find those gems that have been a hit over and over, like that blog post everyone loved or a video that racked up views.
2. Keep It Real: Make sure it’s still worth your readers’ time. If it feels dated, throw in some up-to-date facts, sprinkle in some new success stories, or shine it up with fresh ideas.
3. Give It a Makeover: Before you roll it out again, jazz it up with the latest stats, some spiffy examples, and maybe a pinch of added insight.

Give your evergreen items a bit of love and a fresh coat of paint, then send them back to your audience using a shiny new route. Keep doing this, and your audience won’t get bored, plus they might just come back for more.

Optimizing Evergreen Content for SEO

We all want our stuff to be seen, right? Making sure your refreshed evergreen goodies get noticed on the internet is part of that. Here’s how you make sure it doesn’t just sit there collecting dust:

1. Words People Use: Find the words and phrases folks are typing into Google that fit with your content. Use these smartly, especially the longer ones that really hone in on what people are curious about.
2. Lay It Out Nicely: Make it eye-friendly with bold headings, neat subheadings, and bullet points to keep it easy on the eyes.
3. Link Up: Connect your old stuff within your site, like repurpose content save money and repurpose content small business, so folks stick around longer and find more value.
4. Go Visual: Mix in some pictures, little videos, or maybe even an infographic or two. These keep readers hooked and can add some extra pow to your SEO game.
5. Spruce Up the Behind-the-Scenes Bits: Tweak those little titles and descriptions you don’t always see, and keep image descriptions fresh too—this helps make sure the search engines don’t overlook you.
6. Get Others Talking: Share the updated stuff on different platforms, and nudge others to link back to you. You can even turn a solid blog post into a snazzy infographic, kinda like Wheels Up Collective suggests.

Here’s how new details can breathe life into your timeless content:

Every time you give your evergreen content a makeover and a boost, it sticks around longer, grabs more folk’s attention, and stays useful. Want more ideas on reusing content? Check out repurpose content across platforms and best tools for repurposing content.

Extending Content Reach with Infographics

Giving your content wings with infographics is a no-brainer for small business mavens aiming to give their work a longer life. Let’s chat about how you can spread the love across different platforms, set up a central hangout spot for your content, and keep the buzz alive.

Getting Your Infographics Out There

To make your infographics go the distance, toss them in the wild in as many places as you can. Social media like Facebook, Instagram, and LinkedIn are your best friends for reaching a bigger crowd. Mix them into email blasts or showcase them on your website to hit all corners.

These eye-catching visuals can turn a drab, wordy article into a bite-sized series of social posts or memorable quote graphics. It’s a surefire way to boost shareability and pull in those who prefer learning through pictures.

Need more inspiration? Check out our tips to shake up content across the board.

Building a Content Hangout Spot

Creating a spot on your website where all your content lives is gold. It makes it easy for your fans to find what they need and supports all sorts of learning styles. By cross-linking your goodies, you’re giving your audience a richer trip through your content.

Having a hub means you can get stuff approved and out the door quicker too. Want tips on making your bucks go further? Here’s a guide on saving cash by reusing content.

Keeping the Content Hub Fresh and Popping

Giving your hub a shoutout on social media and in emails keeps the traffic flowing. Add new bits regularly to stay top of mind and bring folks back for more. Tools like SwiftApprove can speed up the “thumbs-up” process, meaning content goes live fast and looking sharp.

Keeping things lively not only holds your audience’s attention but also helps you become the go-to expert in your field. Give our guide on spiffing up blog content for emails a whirl to keep your pals informed.

For cutting-edge repurposing moves and killer marketing hacks, scope out our rundown of the top tools for reimagining content.

Jump on these tricks to stretch your content’s reach and life with infographics, so you can wow a wider crowd and boost your brand’s street cred.

Infographics in Marketing Strategies

The Buzz Around Infographics

Infographics are like the “in-crowd” of the marketing world, particularly for B2B folks. In 2020, there was a 67% jump in infographic use, making them the cool kid on the block for repurposing content (Search Engine Journal). Businesses are finding these visual wonders essential to keep their content fresh and alive.

The Visual Content Game

Visuals in marketing? It’s a whole other ball game. Nearly half of marketers rate visual content, like snazzy infographics, as top-tier important for their strategies. And then there’s that 19% who say their game plan is lost without them (Search Engine Journal). Infographics don’t just look good—they make everything stick better, becoming a staple in content marketing.

Source: Search Engine Journal

Infographics: Boosters for Traffic and Action

When it comes to social media, infographics are the gift that keeps on giving—likes, shares, retweets, you name it (BKA Content). They’re gold for upping your site visits and turning eyeballs into customers. Perfect for small and medium businesses looking to stretch their content reach like silly putty.

For more tricks on getting the most out of your content, sneak a peek at:

• Repurpose content save money
• Repurpose content small business
• Turn blog posts into social media content
• Repurpose blog content into email newsletters
• Convert videos into blogs and articles
• Repurpose content across platforms
• Best tools for repurposing content

Infographics aren’t just cute—they’re a secret weapon to amp up your content strategy, dialing up traffic and conversions. They ride the wave of visual marketing’s rising star, becoming must-haves for those who want to repurpose content like a boss.

Best Practices for Compelling Infographics

Infographics: they’re like the superheroes of content. Done right, they’re visually stunning, informative, and keep information alive longer than a goldfish’s memory. Let’s dive into some simple tactics that’ll make your infographics a hit.

Letting Visuals Speak

Imagine an infographic where visuals steal the show. You want graphic elements to cozy up with text, data, and your main points — making everything simple to grasp, like a friendly neighbor explaining the rules of the road to a kid on their first bike. Pictures, icons, charts, and graphs? They’re your toolkit for quickly making the complex seem simple, which helps folks make better choices and remember things (Visme Blog; Search Engine Journal).

Ensuring Logical Flow

Just like a good story, a top-notch infographic needs to have a smooth, logical flow. Kick things off with a catchy title and follow up with sections that build on each other like stepping stones. Use titles, subtitles, and lists to walk the reader through your story in a way that feels natural and easy. A good flow is just like a smooth dance — it makes your details easy to soak up.

Selecting Fonts and Color Schemes

Picking the perfect fonts and colors is like choosing the right playlist for a party — it sets the mood. Stick to two or three fonts that get along well, playing around with size and weight for readability and style (Visme Blog).

Colors? Keep it simple, too. Pick a trio of colors that work together like peanut butter and jelly. It’ll make your design sharp and engaging. Here’s a quick peek at a tried-and-true color scheme:

Want to know how to stretch your content further? Check out our guides on saving money through content repurposing and turning blog posts into bite-sized social media fun.

By weaving these tricks into your infographics, you’ll create captivating visuals that not only give your content a longer shelf life but also connect with your folks. For more nifty tools in your content repurposing little black book, swing by our lineup of the best tools for breathing new life into content.